Abstract together. The purpose of this essay is

Abstract

Korean
wave has shown in China for several years. And in recent years, Korean wave
seems to be pushed to the peak. There is a trend that Korean culture have more
influence on Chinese life and change Chinese people conceptions and behaviours
in varying degrees. In entertainment field in China, Korean entertainment
consisting of dramas, K-pop and entertainment programs have its own place. And
Korean clothes and cosmetics development appears together. The purpose of this
essay is to find and investigate the situation of Korean wave in China and
influence of Korean wave on Chinese life nowadays.

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Key
words: Korean wave, Influence of Korean popular culture, Chinese life changes,
Korean wave situation

 

1.    
Introduction

1.1 
Definition

“Korean
wave” is a general term for the popularity of Korean culture. This word
originates in China and now it is used to refer to the influence of Korean popular
culture in other regions. Korean wave even has its own new-created English word
— “Hallyu”, which illustrates how crazy Korean wave is.

1.2 
The Significance of Topic

Korean
wave came into China for many years, in fact. In the early years during the
first Korean wave (from 1997 to the early 2000s), soap operas were popular
among middle-aged women and that was all. After about ten years development, in
recent years, the Korean wave coverage fields in China is becoming larger
including entertainment industry such as dramas, K-pop, entertainment TV
programs together with Korean fashionable style clothes and famous cosmetics.
Obviously, Korean wave exists around Chinese people. And this essay aims to
find and investigate the situation of Korean wave in China and influence of
Korean wave on Chinese life nowadays.

2.    
Influence
on Chinese life

2.1 Korean entertainment industry

(dramas, K-pop, entertainment TV programs)

The
most successful thing of Korean wave is its popularity of entertainment
industry. And the three main items make the most contribution: dramas, K-pop
and entertainment programs.

Since
around the late nineties of last century, China started to know Korean dramas.
And at the beginning of the new century, with the TV series like “Winter Sonata” and “Dae Jang Geum” hitting China
successfully, Korean dramas had become a part of life for many Chinese.
Nowadays, Korean series like “The Heirs” and “My Love from the Star” received
enthusiastic feedback from China also. Even Wang Qishan, one of the most
influential Chinese politicians and a member of the Politburo Standing
Committee, regarded this series as an example to offer his thoughts about
Korean dramas in general during the annual session of the National People’s Congress.

 

You have all watched that online drama
which is called ‘something from the stars’ or so… .Ah, yes! My Love
from the Star?…?Actually I ponder how Korean dramas occupied China. How
could they cross the Pacific to influence the USA and even Europe? Some years
ago they produced that ‘Gangnam Style’?…?I also sometimes watch Korean
dramas. And after watching them for a while, I realized that Korean dramas are
ahead of us. (Chen, 2014, cited in Barbara, 2016)

 

At the same time, a large number of famous
actors and actress emerged. What is more, most of actors and actress in Korean
drama are close to perfect — appearance, characters and backgrounds, which
changes a large amount of young people’s conception of love or rebuild their
dream lover’s style in other words.

Korean
dramas can be regarded as the start of Korean wave while K-pop push Korean wave
to the peak. K-pop is Korean-pop’s abbreviation, referring to popular music
from Korea which is a combination of Korean, electronic music, Dance-pop and
hip-hop music. One of the K-pop songs masterpieces is Gangnam Style (PSY, 2012), which became the most popular pop song
on the planet within only a month. It became the most searched music on YouTube
and there are two hundred million views of this music video in two months. (Yeojin
Kim, 2014, p60) In China, after Gangnam
Style released, this song was playing everywhere such as commercial streets
for attracting and pleasing customers, cities squares and evening stages for
dancing and telephones for ringing and alarming. Not only do Chinese listen to
the K-pop songs, but also have an interest in learning Korean language to
perform Korean songs by themselves or just get closer to their idols.

Also,
Korean entertainment programs have become one of the extremely original and
special cultural communication tools. As Chinese culture has many similarities
with Korean culture, Chinese audience is easy and glad to receive this kind of
Korean cultural product. And Korean programs are one part of Chinese TV
audience. And “Chinese
provincial satellite TV imported the format of Korean programs and broadcast
Chinese versions in 2013”, such as MBC’s I
am a Singer (Hunan TV), Dad! Where
are We Going (Hunan TV), SBS’s K-Pop
Star (Shandong TV), Miracle Audition
(Chongqing TV), KBS’s Immortal Song:
Singing the Legend (Dongfang TV), tvN’s Super Diva (Dongfang TV), KBS’s 1 Night 2 Days (Sichuan TV), tvN’s The Romantic (Guizhou TV), and Mnet’s Super Star K (Hubei TV). And there were
“four Korean programs have been chosen for importation, but have not yet been
broadcast.” (Jungah Ahn, 2014, p47)

2.2 Korean clothes and cosmetic

Because
of the requirement for Korean media culture including dramas, K-pop and
entertainment programs above, Korean clothes and cosmetic is developing
unprecedently. There are so many superstars in Korea, which makes it important
to design clothes that the public can enjoy for these superstars. Women
superstars also need use good quality cosmetics to keep good skin. And they
help advertise and promote the clothes and cosmetics. In addition, Chinese have
the similar aesthetic to Korean and also desire to pursuit of beauty, which
leads to a Korean fashion wave. Especially in the group of youth, they wear
under the standard of Korean clothing — fresh and natural or sometimes
exaggerated. And Korean cosmetics develop the most famous in the world. There
are many big cosmetics companies in Korea now and the costumers come from every
country and region. By
the late 2000s, cosmetic surgery had become a multi-million-dollar export
industry in its own right (Sim, 2009).

3.    
Conclusion

Korean culture has been integrated into
Chinese life and has some influence on Chinese behaviours, nowadays. Chinese
wears more and more similarly to Korean. An increasing number of Chinese young
people have their Korean idols. And the number of Chinese who start to learn
Korean language is climbing at the same time. Also, it is hard to image how
boring watching TV would be without China importing Korean dramas or
entertainment programs as Wang Qishan said “Korean dramas are ahead of us”.
What is most important is that Korean wave changes Chinese young people’s mind
in aesthetic standard in varying degrees. In a word, Korean wave have succeeded
in gaining its unbreakable status in China at present by its outstanding
merits.